Dr Pepper topples Pepsi (Thanks to TikTok)

Dr Pepper vs Pepsi

Dr Pepper has bubbled up to the second spot in the soda market, leaving Pepsi trailing behind. This shift in the carbonated beverage landscape marks a significant milestone for the Texas-born brand.

For years, Pepsi held its ground as the second most popular soda, right after Coca-Cola. However, recent data from Beverage Digest reveals a change in consumer preferences. Dr Pepper, with its unique blend of 23 flavors, has slowly but surely been gaining traction.

The rise of Dr Pepper can be attributed to its successful marketing strategies and innovative product offerings. The brand has been experimenting with new flavors which were popular with the TikTok audience, such as Dr Pepper Strawberries & Cream, which was introduced last year and was a standout success. They’ve also rolled out trendy limited-time flavors, like Dr Pepper Creamy Coconut.