IN DEPTH
How Rei Kawakubo Built a Fashion Empire Through a Quiet Culture of Making
Born in Tokyo in 1942, Rei Kawakubo, the oldest of three children and only daughter, grew up in post-war US-occupied Japan. The occupation ended in 1952, but the era was marked by poverty and humiliation for Japan. Kawakubo, part of a close-knit family, had her first encounters with creativity via her mother, who made all of the children's clothes…
From Mistake to Masterstroke: The Unique Story Behind Uniqlo’s Name
Originally intended as a mash-up of the words “unique” and “clothing,” the Japanese clothing brand was meant to be called “UniClo.” However, this seemingly straightforward combination raised a question: why take four letters from “unique” and only two from “clothing,” resulting in the somewhat awkward “UniClo”.
HOW GRAZA UPENDED THE OLIVE OIl INDUSTRY
Olive oil, one of the oldest industries seems to be having a moment thanks to Graza and their branding that appeals to the TikTok and food influencer generation.
Two-year-old Graza has popularized squeeze bottles that now seem to be in every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills.
Messi enters energy drink market
Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage, marking his entrance into the $33 billion category dominated by entrenched US competitors Paul’s Prime, Gatorade and BodyArmor that have been vying for consumers’ growing thirst for energy drinks.