COLLABS
Liquid Death X Ozzy Osbourne Launch Death Dust
Liquid Death, the innovative beverage brand known for its irreverent approach to marketing, has made a significant foray into the hydration supplement market with the launch of Death Dust. This new product, an electrolyte hydration powder, exemplifies the brand’s strategy of blending functionality with a provocative cultural edge.
A Sweet Cultural Synergy: McDonald’s & Krispy Kreme Unite
In a move that signifies the blending of the iconic American favourites with burgers and donuts, McDonald’s and Krispy Kreme have announced a “groundbreaking” national partnership set to reshape breakfast culture across the US. The collaboration to beat all collabs, will see Krispy Kreme’s beloved doughnuts available in McDonald’s restaurants nationwide, represents more than just a business deal—it’s a cultural phenomenon in the making.
Erewhon serves up sunscreen inspired smoothie
Ever smelled a sunscreen so good you wish you could drink it? Probably not, but luxury LA-based grocery store, Erewhon still delivered the opportunity to do so by releasing a new smoothie inspired by sunscreen brand Vacation’s Classic SPF 30 Lotion.
Molly Baz & Special K Make History
Special K is giving Molly Baz a new platform to inspire expectant mothers nationwide—the front of our cereal boxes—where she’ll become the first pregnant woman to be featured on its cover.
Tag Heuer & Kith collaborate to reach new audiences
Originally released in 1986, TAG Heuer’s Formula 1 has been an industry trailblazer. With its striking colours and daring design, the watch became a favourite of those who would become diehard collectors, such as Kith founder Ronnie Fieg. Today, the Swiss watchmaker is bringing the piece back with the singular lifestyle brand Kith – adorning the iconic timepiece in new, upgraded materials and highly limited quantities.