Tag Heuer & Kith collaborate to reach new audiences

Originally released in 1986, TAG Heuer’s Formula 1 has been an industry trailblazer.

With its striking colours and daring design, the watch became a favourite of those who would become diehard collectors, such as Kith founder Ronnie Fieg. Today, the Swiss watchmaker is bringing the piece back with the singular lifestyle brand Kith – adorning the iconic timepiece in new, upgraded materials and highly limited quantities.

The 2024 edition, officially is available in ten different versions. Each one is priced £1,350.

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