IN DEPTH
HOW GRAZA UPENDED THE OLIVE OIl INDUSTRY
Olive oil, one of the oldest industries seems to be having a moment thanks to Graza and their branding that appeals to the TikTok and food influencer generation.
Two-year-old Graza has popularized squeeze bottles that now seem to be in every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills.
Messi enters energy drink market
Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage, marking his entrance into the $33 billion category dominated by entrenched US competitors Paul’s Prime, Gatorade and BodyArmor that have been vying for consumers’ growing thirst for energy drinks.