In a strategic move to underscore unity and acceptance, Coca-Cola has launched its Summer Olympics campaign centered on the theme of hugs. This gesture, portrayed as a universal symbol of inclusion, comes at a time when global political tensions are running high.

‘It’s Magic When The World Comes Together,’ aims to celebrate the essence of human connection and inclusivity at the Paris 2024 Olympic and Paralympic Games. This global initiative underscores Coca-Cola’s iconic hug motif, aiming to demonstrate the unifying power of sport.

In a bold move that blends traditional craftsmanship with digital innovation, Louis Vuitton has unveiled a €7,900 leather varsity jacket designed by Pharrell Williams, marking the latest addition to its Via NFT project. This Western-inspired jacket, featuring suede buckskin, iridescent snaps, and an embroidered logo, is the first ready-to-wear item from the runway to be transformed into an NFT.

Fresh from her continued global domination world tour and sold out shows in London, Taylor Swift has announced she will be showing some personal items as part of a completely free exhibit at the globally renowned Victoria & Albert South Kensington museum, importantly with no tickets or pre-booking required.

It would appear to be a huge coup for V&A and also a great way to reach younger audiences for the museum than ever before.

KFC’s new campaign wants to remind you that there’s always one thing you can rely on: chicken.

In this AI era where you can’t immediately tell what’s real and what’s artificially generated, with brand trust at an all time low, deep fakes and disinformation running wild, KFC brings us a great new rallying cry for the ages.