CASE STUDIES
KFC BELIEVE IN CHICKEN iS ‘THRILLER’ FOR THE AI ERA
KFC’s new campaign wants to remind you that there’s always one thing you can rely on: chicken.
In this AI era where you can’t immediately tell what’s real and what’s artificially generated, with brand trust at an all time low, deep fakes and disinformation running wild, KFC brings us a great new rallying cry for the ages.